My notes:
- In fact the use and appropriation of technologies are becoming ubiquitous.
- Students from the net generation are multitasking
- Students spend a big part of the day looking at a screen laptop pcs, phones and PDAs. On such devices the visual experience is rich in terms of graphics, colors and shapes. In contrast, a chalkboard is less appealing, (almost) non- interactive and most important… linear. Those features, added to the average size of the auditorium might cause loss of attention from the students and lack of interest on the topics.

1. Is the message being presented in this visual way any different from the primarily text-based presentation of findings used so far this week?

The fact that the message is presented by students in such a concrete manner make this video convincing. However, the content of the message    is very  similar to the text-based reports read earlier.

2.  How important is the medium and the technologies themselves in terms of conveying messages about this research area?

I believe that the medium to disseminate find¡ngs  in this and any other area is directly connected to the aim of the message, the “target market” and the message itself.

In other words, since this video is (as I understood) a way to sensitize teachers about the current situation in education and the influence the technology has upon students, ( not only in their personal lives but their academic as well) the mean and the format in which is presented is appealing. The video is intended to reach the mass and ( I guess) so it did.

However, if this video were used for disseminationg s research report, say, in a conference, he video might be complemented by another element wheter a report or a speech where the methodology, the results and the discussion were also shared and not just the results. In this way, the research would have the validity needed to be considered within the academic field.

3. What are the implications for your own practice?

The students that now are begining in high education are part of the so-called ‘Net Generation’. E-learning and learning practitioners have to work dynamically to fulfill their expectations, meet their needs, catch their attention and adapt education processes to fit into the new demands from the market.